If you’re involved in the blogging world, you’ll probably heard of Feedburner – they provide RSS management to bloggers, podcasters and content creators. They’re pretty successful at it too, which makes them a target for any company interested in breaking into this market. Which Google apparently are. So much so that Google were willing to pay $100 million in cash, upfront for the Feedburner business.
Google have already dipped their toes into RSS feeds with Google Reader. While Google Reader is designed for those wishing to read RSS feeds, it doesn’t provide any functionality for publishers. With this acquisition, Google now has the ability to provide full RSS management and RSS reading. Along with the feed management side, Google also gets access to something much more important to them – Feedburners client creator list and the content itself. For a search company interested in indexing the entire world wide web, $100 million for this type of information must have seemed like a bargain.
Tags: feedburner, google, Internet, Technology