Archive for the ‘Dell’ Category

Dell to Sell PC’s through Currys, Dixons & PC World

Thursday, December 13th, 2007

Dell, famous for it’s direct selling model, have signed a deal with DSGi to sell Dell PC’s through their various chains – Currys, Dixons & PC World. As well as selling Dell PC’s, DSGi will also provide technical support for the machines.

Customers will now have the option of visiting their local PC store and buying a new Dell computer straight off the shelf. Given that Dell will continue to sell direct, I can’t see them offering any discounts through the DSGi outlets. So on the downside, Dell PC’s bought in-store will probably be slightly more expensive and depending on stock levels, could be more “out of date” than a machine bought direct.

As a side note, I see that the .ie sites for Currys, Dixons and PC World are still not available. The last time I checked a few weeks ago, all three sites had a message that the site was being updated. Now, all three sites require a username and password. So despite the fact that all three outlets trade in this country, they still don’t have an online presence for their Irish customers.

Dell Arrive in the Retail Market

Friday, May 25th, 2007

Dell are renowned as a direct sales company, their entire business is built on the fact that they only sell direct to the customer. No middleman to push up prices or to “soil” the customer experience of buying a Dell. That’s about to change because Dell have agreed to sell their wares through Walmart in the US.

Dell Could be Coming to a Retail Shop Near You

Monday, April 30th, 2007

Anyone that has read this blog will know how I feel about Dell – handy if you want to buy a cheap computer, but crap at providing an actual service. In others words, you get what you pay for. Now comes word that Dell may be about to move on from their direct sales model.

Michael Dell recently sent a memo to the 80,000 Dell employees stating that while the Dell Direct Model has worked well for them, “It’s not a religion”. It looks like Dell are considering other methods of selling their computers. To do so, they have two options: they can go away and start building their own stores which would sell Dell equipment only, or they can sell their products through already established chains. The first option is really a non-starter. It would involve too much of a capital investment, and require Dell to take on a lot of new employees. The second option would be far better, as they would not be required to invest in buying/ building stores or taking on new employees.

While Dell have not explicitly announced that they are to sell their products through third parties, it does make some sense for them to do so. The computer market has recently seen a move away from desktop machines to laptops. Laptops are a lot less customisable, and generally speaking, the technology contained in a laptop does not evolve as fast as the technology contained in a desktop. With these in mind, putting laptops in a shop and letting them sit on a shelf for a couple of months is neither going to affect their selling price, nor will they become obsolete in that time.

At the moment, if you want to buy a new Dell PC, you could do so either by calling them or going to their website. Either way, you don’t get to see your new computer until it’s delivered. Sometimes it’s nice to be able to play around with a demo model and get a feel for it. Build quality, usability, and responsiveness can only be judged when you have a physical computer in front of you.

One thing I would say, is that regardless of how you buy your Dell machine, if it’s a desktop don’t buy an extended warranty. If anything goes wrong with a desktop, it’s cheaper and far easier to fix it yourself. However, if you’re getting a laptop, then the extended warranty is worth the cost, because when it does break, it’s not so easy to fix.

Open Letter to Dell Technical Support

Wednesday, April 18th, 2007

Dear Technical Support,

I would like to take this opportunity to thank you for your fantastic support. After being transferred 8 times during one ten minute phone call, I could hardly contain my excitement, but being a glutton for punishment, I just had to use your email support. And boy, was I glad that I did.

Even though I had to wait 24 hours for a response, when it did come, my hands were trembling in anticipation as I opened that first email. The rush was amazing as I read the completely scripted response. My endorphins went through the roof as I realised that the respondent hadn’t read my original email, and was asking me to repeat the same information contained in my original request. I knew that this correspondence was going to be good, but I had no idea how great it was going to be.

After a bit of “to and fro”, that was delicious in it’s building anticipation, I couldn’t wait for the climax. Then it happened, you gave me a solution. You wanted to send a courier out to me with the CD’s I needed. There I was, holding out for more redundant requests for information, and then the rug was pulled from under my feet. I was flabbergasted. This couldn’t be happening to me. No, I cried, I need more, don’t leave me like this.

5 – 8 working days was the promised time frame for the courier call. I was hoping for longer. But after being so dramatically let down previously, you had lost my trust. It would take a lot of work to regain my confidence.

Things were looking up, when nearly a week later, there was no sign of the courier. Then you went and seemingly made it worse. You contacted me, out of the blue, without being asked. Being proactive. It’s not what I expected. It’s not what I wanted. As I opened the mail, my blood was beginning to boil. There it was, you wanted to know if I had received my CD’s. Were you trying to ruin this experience for me? Why would you do it? It wasn’t fair. It wasn’t right. But then I saw there might be some hope.

You wanted to know if I could confirm the address for the courier. Here was my glimmer of hope. Once I gave you my address, and waited. I didn’t want to be disappointed again, so I tried not to get my hopes up. It was hard, but I tried to put the whole thing out of my mind.

Remember I said that I thought that this was going to be good, and it turned out to be great? Well this is where my experience became truly wonderful. I received your response and I have to admit that my heart skipped a beat. The address given to the courier was wrong! Not just wrong in it’s minor details, but completely wrong. In my wildest dreams I couldn’t have imagined this. It was then that I realised that up until now, you were just toying with me.

In the interests of keeping the game going, I gave you the correct address. I was looking forward to seeing what you would do to add a twist to the tale. I waited and waited, but I can’t wait any longer. No courier has called, and you haven’t emailed me. I can’t wait to see how this ends. So please, please let me know. The suspense is killing me.

Yours sincerely,
Paul McCarthy.

P.S. After giving the matter some thought, and after talking with friends in the support business, I have just come to the realisation that this wasn’t a game. I feel humiliated and exasperated. I also wanted you to know, I’m tired of waiting for your courier to show up. Luckily one of my friends works for Dell, and was able to get me a copy of the CD’s I needed within 24 hours – the same length of time that it took you to respond to one of my emails.

P.P.S. I would also like to make it abundantly clear that I do not want a response to this post. Life goes on. For me, for you. I kindly suggest that you accept it and move on. Accept that you have lost a customer. Accept the fact that you have lost my business and the business of my clients. It will hardly affect your bottom line, but I consider it my stand against the faceless corporation that you have become.

Once again,
Yours faithfully,
Paul McCarthy.