As I crashed on the couch today, flicking through the channels, looking for something to provide some background noise, I came across one of those ads for a mobile subscription service.
Discover the name of your one true love!
was the phrase that caught my attention. Not because I want to know the name of my one true love, but it’s the type of phrase that immediately brings up my bullshit detector. Alarm bells were ringing, and the ad was less than a second old.
Send a text to [our premium cost number] and we’ll text you back with the name of your one true love.
Now I was laughing. Who in their right mind would believe this rubbish? Then came the kicker:
This is a subscription service, €3 per text, three texts per week.
So even the company providing this pseudo-service thinks it’s rubbish, otherwise why would they need to hedge their bets by sending three names a week. That’s a whole load of loving!