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	<title>What I Think &#187; pseudo-service</title>
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	<description>Yes. I&#039;m back.</description>
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		<title>How Stupid Do They Think We Are?</title>
		<link>http://www.paulmc.org/whatithink/2007/12/30/how-stupid-do-they-think-we-are/</link>
		<comments>http://www.paulmc.org/whatithink/2007/12/30/how-stupid-do-they-think-we-are/#comments</comments>
		<pubDate>Sun, 30 Dec 2007 19:25:35 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Rant]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[mobile phone]]></category>
		<category><![CDATA[pseudo-service]]></category>

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As I crashed on the couch today, flicking through the channels, looking for something to provide some background noise, I came across one of those ads for a mobile subscription service.


&#160;


Discover the name of your one true love!


&#160;


was the phrase that caught my attention. Not because I want to know the name of my one [...]]]></description>
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As I crashed on the couch today, flicking through the channels, looking for something to provide some background noise, I came across one of those ads for a mobile subscription service.
</p>
<p>
&nbsp;
</p>
<p>
<b><i>Discover the name of your one true love!</i></b>
</p>
<p>
&nbsp;
</p>
<p>
was the phrase that caught my attention. Not because I want to know the name of my one true love, but it&#8217;s the type of phrase that immediately brings up my bullshit detector. Alarm bells were ringing, and the ad was less than a second old.
</p>
<p>
&nbsp;
</p>
<p>
<b><i>Send a text to</i> [our premium cost number] <i>and we&#8217;ll text you back with the name of your one true love.</i></b>
</p>
<p>
&nbsp;
</p>
<p>
Now I was laughing. Who in their right mind would believe this rubbish? Then came the kicker:
</p>
<p>
&nbsp;
</p>
<p>
<b><i>This is a subscription service, â‚¬3 per text, three texts per week.</i></b>
</p>
<p>
&nbsp;
</p>
<p>
So even the company providing this pseudo-service thinks it&#8217;s rubbish, otherwise why would they need to hedge their bets by sending three names a week. That&#8217;s a whole load of loving!</p>
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